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Stop Bleeding Cash in AdWords- Move Out of Broad Match

December 30, 2019 - By Nancy McCord

As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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Leveraging Machine Learning For Google Ads- Part 2

October 28, 2019 - By Nancy McCord

Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has a place and function based on…

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Leveraging Machine Learning For Google Ads- Part 1

October 21, 2019 - By Nancy McCord

Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart Bidding, it’s now possible…

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Conversion Tips for Getting the Most from Google Ads

September 12, 2019 - By Nancy McCord

My firm manages over $3 million in ad spend for clients in Google Ads yearly. As a result, we see opportunities for improvement in regards to conversion tracking across multiple accounts in diverse industries. My Tips on Conversion Tracking Always track website contact forms. Try to track website phone calls.…

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