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  • Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget
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    Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget

    July 29, 2019 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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    Google Ads is Killing Remarketing and Display with Mobile Apps Delivery

    July 22, 2019 - By Nancy McCord

    In early 2019 Google did away with the ability for a Google Ads account manager to not serve ads on AdSense for Mobile Apps. In May and June this year, across diverse business sectors we have seen a striking trend of strong ad serving to mobile apps in the Display…

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    Doctor Websites and the Mention of Drug Name Brand Terms

    May 27, 2019 - By Nancy McCord

    Updated on 5-29-19. Google Ads is cracking down again on dermatologists, plastic surgeons and other doctors that mention name brand drugs that they supply in office for treatments. Ads are market limited with a policy violation when brand names are listed or ads are flagged with one or multiple violations.…

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    Discovery Ads – New Campaign Type to Appear in 2019

    May 22, 2019 - By Nancy McCord

    A new campaign type called Discovery Ads is coming to Google Ads later this year. It has been in beta for select advertisers but will be rolled out to all users later in 2019. Discovery Ads will show on Google Discover, Gmail, YouTube and other Google properties. They consist of…

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