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  • Not Advertising on Mobile in Google Ads? You Should Be.
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    Not Advertising on Mobile in Google Ads? You Should Be.

    August 5, 2019 - By Nancy McCord

    I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your…

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  • Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget
    adCenter - AdWords - AdWords Consultant - Google Ads - Google Ads Consultant - Google AdWords

    Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget

    July 29, 2019 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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    Google Ads - Google Ads Management - Google Ads Manager - Google Ads Services - Google Partner

    Google Ads is Killing Remarketing and Display with Mobile Apps Delivery

    July 22, 2019 - By Nancy McCord

    In early 2019 Google did away with the ability for a Google Ads account manager to not serve ads on AdSense for Mobile Apps. In May and June this year, across diverse business sectors we have seen a striking trend of strong ad serving to mobile apps in the Display…

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    Doctor Websites and the Mention of Drug Name Brand Terms

    May 27, 2019 - By Nancy McCord

    Updated on 5-29-19. Google Ads is cracking down again on dermatologists, plastic surgeons and other doctors that mention name brand drugs that they supply in office for treatments. Ads are market limited with a policy violation when brand names are listed or ads are flagged with one or multiple violations.…

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