When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…
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Google Strives to Become Amazon
I listened with interest at the Google Marketing Live 2019 presentation this past week to how Google will try to compete head to head with Amazon. Clearly they are afraid they are losing too much market share. Here’s what I learned: Google will be making all products shown on its…
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Personal Search Explained
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It’s the Page Speed Load Time That Hurts Your Sales
Continued from Monday. Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales. I tested my own website against a number of other sites on the Google Test My Site tool and here’s what…









