If we could chat with Mark Zuckerberg about how he could improve profits for Facebook, We would want to chat about Facebook pay per click advertising. As professional Google Ads and Microsoft Advertising account managers, who manage over $3.5 million in ad spend for clients, we think we know what…
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Adding Facebook Advertising to Your Internet Marketing Strategy
Here are my tips as to when you may want to consider advertising your business and services on Facebook. One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is…
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Tackling a High Bounce Rate- Part Two
Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem. First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles,…
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Incorporating Social Media Into Your Internet Marketing Strategy
In the eyes of many business owners the value of social media is shrinking. Does that mean that you should move out of posting to your blog, Twitter, Facebook or LinkedIn? It depends on where your audience is and how active your followers are. Although you may never be able to say…