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Starting Today 2-15-25 Google Starts Digital Fingerprinting

February 15, 2025 - By Nancy McCord

Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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Google is Dropping Continuous Scroll in Search Results

June 27, 2024 - By Christopher Harper

In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion…

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Are There Consequences of Google.com’s New Continuous Scroll?

February 16, 2023 - By Christopher Harper

Recently Google released a new feature for Google Search for desktop – continuous scroll. This fresh look for Google Search was clearly created from careful analysis of user behavior. In terms of users moving through material of interest, Google sees continuous scroll as a way to get more information in…

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Privacy Changes Create Challenges for Google Ads Advertisers

June 25, 2021 - By Nancy McCord

Privacy challenges and changes are causing a paradigm shift in advertising. Not only is Google Ads impacted but all online advertising platforms including Microsoft Advertising, AdRoll, and others. This is a complex topic, but I will work to make it easy to understand. Regulations and expectations have changed. The Chrome…

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