When you’re running Google Ads campaigns, seeing your daily budget not fully spent can be perplexing and frustrating. After all, you’ve set a budget for a reason, it’s the amount you’re willing to pay to achieve your advertising goals. Yet, Google doesn’t always use every dollar. Why is that? And…
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We Are Bullish on Bing.com – Get Your Advertising On Target
It’s time time to review your ad spend on Google Ads and get your advertising on target to generate more leads at a lower cost. Here at McCord Web Services, we are bullish on the use of Microsoft Advertising and ChatGPT is the reason why. Bing is the second-largest search…
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"Just Nancy" - Bing Ads - Microsoft Advertising Certified Professional - Microsoft Advertising Consultant
How to Get Started Advertising on Bing to LinkedIn Users
Microsoft Advertising now allows you to target LinkedIn users, based on their profile settings, with pay per click ads on Bing.com. For many Business to Business companies, being able to target decision makers is a potentially productive marketing strategy. How do you get started? Once you have set up your…
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Stop Bleeding Cash in AdWords- Move Out of Broad Match
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…