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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026 - By David Hogestyn

    You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and say, “I Googled you.”  Your marketing report confirms it. It shows a Google Search Ad as the source. Naturally, you decide to pour more budget into that specific search campaign. …

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    Digital Marketing - Digital Marketing Agency - GEO - Google - Google Ads - Google Analytics - McCord Web Services - News & Trends - Pay Per Click - PPC Management - Search Engine Marketing - Search Engine Optimization - SEM Agency - Social Media

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026 - By David Hogestyn

    You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you find a clutter of form fills from people who aren’t ready to buy, can’t afford your services, or—worst of all—are just browsing with no intent to purchase. It’s frustrating. You’re…

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    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026 - By Nancy McCord

    For two decades, digital marketing had a clear objective: secure a spot in the top three “Blue Links” on a Google search results page. That was the pinnacle of online visibility. But the digital landscape of 2026 looks vastly different. The user journey has fragmented, and the familiar list of…

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  • It is about partnership and community.
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    Paying It Forward: Why We Invest in the Next Generation of Talent

    January 7, 2026 - By Nancy McCord

    Mentorship is a currency that never devalues. In the business world, we often measure success by profit margins, client acquisition, and quarterly growth. While these metrics are undeniably important, there is another form of growth that is equally vital but often overlooked: the growth of people. Specifically, the growth of…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
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Our Recent Posts

  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 
  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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