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The Google Ads Setting That is Wasting Your Lead Gen Budget

October 22, 2025 - By Nancy McCord

You’ve set up your Google Ads campaigns perfectly. Your targeting is dialed in, your ad copy is compelling, and your landing page is ready to convert visitors into leads. Yet, you’re still seeing a lot of low-quality traffic, form fills from questionable sources, and a budget that seems to evaporate…

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Digital Marketing - Digital Marketing Agency - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Manager - Google Ads Services - News & Trends

Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

July 23, 2025 - By Nancy McCord

As an e-commerce owner, you’re likely familiar with the exhilarating feeling of seeing sales come through your online store. You diligently check your Google Ads account, eager to see how much revenue your campaigns are generating. But then you peek at Google Analytics and a small knot forms in your…

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Why is Google Ads Not Spending My Full Daily Budget?

July 9, 2025 - By Nancy McCord

When you’re running Google Ads campaigns, seeing your daily budget not fully spent can be perplexing and frustrating. After all, you’ve set a budget for a reason, it’s the amount you’re willing to pay to achieve your advertising goals. Yet, Google doesn’t always use every dollar. Why is that? And…

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Generative Engine Optimization (GEO): The Future of Digital Marketing

July 2, 2025 - By Nancy McCord

Search Engine Optimization (SEO) has been the foundation of digital marketing for years, guiding how businesses create content to rank higher in search engine results. But with the rise of generative AI technologies like ChatGPT, Bard, and Bing’s AI-driven search, traditional SEO is evolving into something new—Generative Engine Optimization, or…

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