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  • McCord Web Services is a Google Partner and a Certified Google Ads Professional
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    12-4-20 The Google and Google Ads Week in Review

    December 4, 2020 - By Nancy McCord

    There were just a few memorable announcements or developments this week. Below of the ones that I consider of merit for your attention. Surprise! Google is Rolling Out a Web Core Update in December This is the third core update rolled out this year by Google. What is of note…

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    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

    August 27, 2025
    Google Cloud and AI Search

    Google Suggests We Can Trust its AI: Do They Back it Up?

    July 31, 2025
    AI Tools are available now and many at no cost.

    McCord Web Services is Embracing AI

    June 1, 2025
  • Stop Bleeding Cash in AdWords- Move Out of Broad Match
    AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Bing - Bing Ads - Blogs - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Manager - Google Ads Services - Google AdWords - Internet Marketing Service - Microsoft Advertising Consultant

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019 - By Nancy McCord

    As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • AdWords Account Management - AdWords Consultant - AdWords Manager - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Manager

    What to Know About the Google Ads Replacement for Average Position

    September 27, 2019 - By Nancy McCord

    To help you fuller understand the new terminology in your Dashboard report and the changes that Google has made to drop the Average Position metric, here are the definitions of these two new important terms that appear in your reports. Explanation of Search Top IS (Impression Share) Search top impression…

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    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • Google Ads - Google Ads Consultant - Google Ads Manager

    The Value of Our Monthly Google Ads Strategy Call

    September 16, 2019 - By Nancy McCord

    We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your needs.  We…

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    Need help getting your site visible on the Web?

    Top Rated Google Ads Management Service Provider

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    Google Ads Strategy with the Ads Transparency Center

    Improve Your Google Ads Strategy with the Ads Transparency Center

    July 24, 2025
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

    July 23, 2025
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Our Recent Posts

  • Aug 27, 2025 Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm
  • Aug 13, 2025 Top Rated Google Ads Management Service Provider
  • Jul 31, 2025 Google Suggests We Can Trust its AI: Do They Back it Up?
  • Jul 24, 2025 Improve Your Google Ads Strategy with the Ads Transparency Center
  • Jul 23, 2025 Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

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