There were just a few memorable announcements or developments this week. Below of the ones that I consider of merit for your attention. Surprise! Google is Rolling Out a Web Core Update in December This is the third core update rolled out this year by Google. What is of note…
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Stop Bleeding Cash in AdWords- Move Out of Broad Match
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…
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AdWords Account Management - AdWords Consultant - AdWords Manager - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Manager
What to Know About the Google Ads Replacement for Average Position
To help you fuller understand the new terminology in your Dashboard report and the changes that Google has made to drop the Average Position metric, here are the definitions of these two new important terms that appear in your reports. Explanation of Search Top IS (Impression Share) Search top impression…
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The Value of Our Monthly Google Ads Strategy Call
We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your needs. We…