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    How to Understand Your Data Studio Report Graphs

    June 10, 2021 - By Nancy McCord

    If you are one of our client’s you receive a report daily on your account activity from Data Studio. These reports help you as a business owner to understand the conversion activity that Google Ads is driving with your advertising investment. I have posted several screenshots to help you understand…

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  • McCord Web Services is a Google Partner and a Certified Google Ads Professional
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    12-4-20 The Google and Google Ads Week in Review

    December 4, 2020 - By Nancy McCord

    There were just a few memorable announcements or developments this week. Below of the ones that I consider of merit for your attention. Surprise! Google is Rolling Out a Web Core Update in December This is the third core update rolled out this year by Google. What is of note…

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  • Stop Bleeding Cash in AdWords- Move Out of Broad Match
    AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Bing - Bing Ads - Blogs - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Manager - Google Ads Services - Google AdWords - Internet Marketing Service - Microsoft Advertising Consultant

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019 - By Nancy McCord

    As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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    What to Know About the Google Ads Replacement for Average Position

    September 27, 2019 - By Nancy McCord

    To help you fuller understand the new terminology in your Dashboard report and the changes that Google has made to drop the Average Position metric, here are the definitions of these two new important terms that appear in your reports. Explanation of Search Top IS (Impression Share) Search top impression…

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