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How to Understand Your Data Studio Report Graphs

June 10, 2021 - By Nancy McCord

If you are one of our client’s you receive a report daily on your account activity from Data Studio. These reports help you as a business owner to understand the conversion activity that Google Ads is driving with your advertising investment. I have posted several screenshots to help you understand…

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12-4-20 The Google and Google Ads Week in Review

December 4, 2020 - By Nancy McCord

There were just a few memorable announcements or developments this week. Below of the ones that I consider of merit for your attention. Surprise! Google is Rolling Out a Web Core Update in December This is the third core update rolled out this year by Google. What is of note…

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Stop Bleeding Cash in AdWords- Move Out of Broad Match

December 30, 2019 - By Nancy McCord

As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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What to Know About the Google Ads Replacement for Average Position

September 27, 2019 - By Nancy McCord

To help you fuller understand the new terminology in your Dashboard report and the changes that Google has made to drop the Average Position metric, here are the definitions of these two new important terms that appear in your reports. Explanation of Search Top IS (Impression Share) Search top impression…

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