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    Business Pulling Back? What to Chop

    August 12, 2019 - By Nancy McCord

    If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging – try not to kill all your writing…

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  • AdWords - AdWords Account Management - Google Ads Consultant - Google Ads Management

    Deciding Your Conversions Makes or Breaks Your Google Ads Success

    August 12, 2019 - By Nancy McCord

    As a professional Google Ads account manager, I see all kinds of accounts – healthy ones, sick ones, and those that simply need to be started all over. One thing that I have seen consistently is an issue with conversions and what clients decide to track has a big impact…

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  • Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget
    adCenter - AdWords - AdWords Consultant - Google Ads - Google Ads Consultant - Google AdWords

    Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget

    July 29, 2019 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords

    Google Ads Conversion Tips Part Two

    April 10, 2019 - By Nancy McCord

    Continued from Monday. Back to the website… Remember Google Ads gets the horse to the water, so to speak, but it is your website content that gets the horse to drink – getting your initial micro conversion or lead from a Google Ads click. So, the key is to have…

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