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    The Value of Our Monthly Google Ads Strategy Call

    September 16, 2019 - By Nancy McCord

    We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your needs.  We…

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    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
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    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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    Business Pulling Back? What to Chop

    August 12, 2019 - By Nancy McCord

    If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging – try not to kill all your writing…

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    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
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    Navigating the US Antitrust Trial Over Google Ads

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  • AdWords - AdWords Account Management - Google Ads Consultant - Google Ads Management

    Deciding Your Conversions Makes or Breaks Your Google Ads Success

    August 12, 2019 - By Nancy McCord

    As a professional Google Ads account manager, I see all kinds of accounts – healthy ones, sick ones, and those that simply need to be started all over. One thing that I have seen consistently is an issue with conversions and what clients decide to track has a big impact…

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    AI's Impact on PPC Marketing Strategies and Google Ads

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    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

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    November 22, 2024
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    Google Ads Update

    November 22, 2024
  • Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget
    adCenter - AdWords - AdWords Consultant - Google Ads - Google Ads Consultant - Google AdWords

    Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget

    July 29, 2019 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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    Be in the Know on Microsoft Advertising

    The Value of a Microsoft Advertising Certified Professional

    May 3, 2023
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    Optimizing Your Organic Adwords Placement

    November 25, 2019
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019
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