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Starting Today 2-15-25 Google Starts Digital Fingerprinting

February 15, 2025 - By Nancy McCord

Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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Leveraging Consent Mode: A Must for Your Website and Google Ads Strategy

June 11, 2024 - By Nancy McCord

In an era where data privacy is paramount, businesses must adapt to ever-changing regulations to ensure compliance and maintain customer trust. One essential tool in achieving this is Google’s Consent Mode. As Google Partner’s and Google Ads specialists, we want to assure that you and our customers stay up to…

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Your Privacy – What Are You Doing About It?

February 5, 2021 - By Nancy McCord

Read any newspaper like the Wall Street Journal and you’ll see conversations about privacy and the changes that are happening soon with Apple, Facebook, and now with Google Chrome. You have a right to be concerned about how big business is working to continue to make money off of serving…

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An Update on the EU’s GDPR for Privacy

May 23, 2018 - By Nancy McCord

Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened. First, clients who thought that they did not want to update their privacy policy or implement cookie approval for website statistic tracking have…

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