Google Search Introduces AI Search Mode The search landscape is changing, and Google’s new AI-driven search mode is stealing the spotlight. For businesses focused on optimizing their online presence, understanding this update is crucial. This blog explains what AI search mode is, how it impacts SEO/ GEO (Generative Engine Optimization),…
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Google is Dropping Continuous Scroll in Search Results
In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion…
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AI and PPC: The Evolution of Advertising Strategies
Pay-per-click (PPC) advertising has always been a dynamic field, constantly evolving with the introduction of new technologies and strategies. One of the most transformative forces in this space is artificial intelligence (AI). From keyword targeting to ad copy generation, AI is set to revolutionize how we approach PPC campaigns. In…
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Navigating the Next Wave of Search: How Google’s SGE Will Reshape Organic Traffic in 2024
In the realm of digital marketing and search engine optimization (SEO), we stand on the brink of a monumental shift. Google’s introduction of its search generative experience (SGE) is poised to redefine how we interact with the world’s most popular search engine, and by extension, how websites capture organic traffic.…






