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Smart Digital Marketing, Real Business Results – McCord Web Services

AdWords Manager - AdWords Services - Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Internet Marketing - Internet Marketing Service - Search Engine Marketing - Search Engine Optimization - SEO

Google is Dropping Continuous Scroll in Search Results

June 27, 2024 - By Christopher Harper

In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion…

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AI and PPC: The Evolution of Advertising Strategies

May 22, 2024 - By Christopher Harper

Pay-per-click (PPC) advertising has always been a dynamic field, constantly evolving with the introduction of new technologies and strategies. One of the most transformative forces in this space is artificial intelligence (AI). From keyword targeting to ad copy generation, AI is set to revolutionize how we approach PPC campaigns. In…

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Navigating the Next Wave of Search: How Google’s SGE Will Reshape Organic Traffic in 2024

April 25, 2024 - By Christopher Harper

In the realm of digital marketing and search engine optimization (SEO), we stand on the brink of a monumental shift. Google’s introduction of its search generative experience (SGE) is poised to redefine how we interact with the world’s most popular search engine, and by extension, how websites capture organic traffic.…

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Privacy First Marketing: The Future for Small Businesses

April 24, 2024 - By Christopher Harper

In today’s online landscape, data privacy is no longer a fleeting concern but a pivotal aspect of digital marketing. With the rise of regulations like GDPR and more recently, the enforcement of iOS 14’s App Tracking Transparency framework, the concept of first-party data is quickly becoming the lodestar for businesses…

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