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Stop Chasing Ghosts: How to Get Better Qualified Leads

February 18, 2026 - By David Hogestyn

You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you find a clutter of form fills from people who aren’t ready to buy, can’t afford your services, or—worst of all—are just browsing with no intent to purchase. It’s frustrating. You’re…

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Paying It Forward: Why We Invest in the Next Generation of Talent

January 7, 2026 - By Nancy McCord

Mentorship is a currency that never devalues. In the business world, we often measure success by profit margins, client acquisition, and quarterly growth. While these metrics are undeniably important, there is another form of growth that is equally vital but often overlooked: the growth of people. Specifically, the growth of…

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Going Global: How to Expand Your US Business with Google Ads

November 19, 2025 - By Nancy McCord

Expanding your business beyond the United States is a thrilling milestone. It means your product or service has potential on a worldwide stage. However, simply flipping a switch in your Google Ads account to target “All Countries and Territories” is rarely a recipe for success. It is often the quickest…

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Why is Google Ads Not Spending My Full Daily Budget?

July 9, 2025 - By Nancy McCord

When you’re running Google Ads campaigns, seeing your daily budget not fully spent can be perplexing and frustrating. After all, you’ve set a budget for a reason, it’s the amount you’re willing to pay to achieve your advertising goals. Yet, Google doesn’t always use every dollar. Why is that? And…

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