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    McCord Web Services is Embracing AI

    June 1, 2025 - By Nancy McCord

    How AI Can Supercharge Your Productivity: My Journey with Google AI Essentials Artificial Intelligence is no longer a futuristic concept—it’s here, and it’s transforming the way we work and live now. I recently completed the Google AI Essentials Course on Coursera, and I’m excited to share how AI tools can…

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    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
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    The Web Authority

    May 21, 2025 - By Nancy McCord

    The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…

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    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

    July 23, 2025
  • AI's Impact on PPC Marketing Strategies and Google Ads
    AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AI Search - Google Ads AI - Google Ads Performance Max

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025 - By Nancy McCord

    Artificial Intelligence (AI) is transforming how businesses operate, especially with tools like Google’s AI-driven search results and advertising campaign types in Google Ads  like Performance Max. While these advancements bring convenience and automation, they can also lead to unexpected outcomes if not carefully monitored and managed. One such issue is…

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    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
  • A new day dawning for American Feds.
    "Just Nancy" - McCord Web Services

    Support for Our Federal Employees in this Trying Time

    March 11, 2025 - By Nancy McCord

    I live in the Washington DC area in Fredericksburg, Virginia. My husband was a Federal employee for 40 years, active duty military member, and a Reservist. He retired as a Captain in the Navy. Our kids grew up in a military and Federal employee family. Two, of my husband and…

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    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

    August 27, 2025

    Help Cinna and Bobbie Win

    October 25, 2022
    July 1, 2023 is the sunset date for UA or Universal Analytics.

    Virginia Consumer Data Protection Act (CDPA)

    March 12, 2021
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  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?
  • Jan 28, 2026 Beyond the Blue Link: Why 2026 is the Year of GEO
  • Jan 07, 2026 Paying It Forward: Why We Invest in the Next Generation of Talent
  • Dec 04, 2025 AI in Paid Advertising: Is AI Working for You or The PPC Platform?
  • Nov 19, 2025 Going Global: How to Expand Your US Business with Google Ads

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