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    Google Ads Update

    November 22, 2024 - By Nancy McCord

    Google Ads has introduced AI-powered enhancements to its Performance Max campaigns, focusing on asset testing, video optimization, and improved campaign management. Key updates include the integration of the Imagen 3 AI model for generating high-performing visuals. Advertisers will also benefit from advanced asset testing, allowing us to measure the impact…

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    Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads

    July 29, 2024 - By Nancy McCord

    Google has recently announced that it will not be depreciating third-party cookies in Chrome, which is a significant update for marketers and advertisers. This decision ensures that third-party cookies will continue to play a crucial role in audience targeting and remarketing strategies within Google Ads. What Does This Mean for…

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    AdWords Manager - AdWords Services - Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Internet Marketing - Internet Marketing Service - Search Engine Marketing - Search Engine Optimization - SEO

    Google is Dropping Continuous Scroll in Search Results

    June 27, 2024 - By Christopher Harper

    In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion…

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    Leveraging Consent Mode: A Must for Your Website and Google Ads Strategy

    June 11, 2024 - By Nancy McCord

    In an era where data privacy is paramount, businesses must adapt to ever-changing regulations to ensure compliance and maintain customer trust. One essential tool in achieving this is Google’s Consent Mode. As Google Partner’s and Google Ads specialists, we want to assure that you and our customers stay up to…

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