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    Welcome to the New World of Google Ads Tracking – Trust Me, You Won’t Like It

    April 20, 2023 - By Nancy McCord

    Google is always evolving, and unfortunately we have to evolve along with them. Here’s the big issue – with the implementation of G4, loss of third party cookie tracking, sunsetting of Google UA Analytics around July 1, we are just now starting to really see the new world of conversion…

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  • Get Your Advertising on Target
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    We Are Bullish on Bing.com – Get Your Advertising On Target

    March 29, 2023 - By Nancy McCord

    It’s time time to review your ad spend on Google Ads and get your advertising on target to generate more leads at a lower cost. Here at McCord Web Services, we are bullish on the use of Microsoft Advertising and ChatGPT is the reason why. Bing is the second-largest search…

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    Image of a team reviewing a proposal from McCord Web Services in a conference room.

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    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

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  • Be in the Know on Microsoft Advertising
    Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords

    January Google Ads Conversions Dip

    January 18, 2023 - By Nancy McCord

    This month, we are seeing a trend across nearly all managed Google Ads accounts and wanted to share the issue with you and how we are working to improve account performance. In January 2023, we are seeing a dip in conversion activity in Google Ads across a broad sector of…

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    Need help getting your site visible on the Web?

    Top Rated Google Ads Management Service Provider

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    Improve Your Google Ads Strategy with the Ads Transparency Center

    July 24, 2025
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

    July 23, 2025
  • July 1, 2023 is the sunset date for UA or Universal Analytics.
    Google Ads Manager - Google Ads Services - Google AdWords - Google Analytics - Google Partner - News & Trends

    Privacy Changes Drive Google to Sunset Universal Analytics in Favor of G4

    April 6, 2022 - By Nancy McCord

    Google has announced that it will sunset the popular web traffic analytics tool called Universal Analytics in favor of G4 Analytics on July 1, 2023. Why is Google making this change? With the changing needs for privacy, Google has decided that it is time for everyone to get onboard and…

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    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

    July 23, 2025
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    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    Fingerprints

    Starting Today 2-15-25 Google Starts Digital Fingerprinting

    February 15, 2025
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