Google is always evolving, and unfortunately we have to evolve along with them. Here’s the big issue – with the implementation of G4, loss of third party cookie tracking, sunsetting of Google UA Analytics around July 1, we are just now starting to really see the new world of conversion…
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AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords
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We Are Bullish on Bing.com – Get Your Advertising On Target
It’s time time to review your ad spend on Google Ads and get your advertising on target to generate more leads at a lower cost. Here at McCord Web Services, we are bullish on the use of Microsoft Advertising and ChatGPT is the reason why. Bing is the second-largest search…
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Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords
January Google Ads Conversions Dip
This month, we are seeing a trend across nearly all managed Google Ads accounts and wanted to share the issue with you and how we are working to improve account performance. In January 2023, we are seeing a dip in conversion activity in Google Ads across a broad sector of…
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Google Ads Manager - Google Ads Services - Google AdWords - Google Analytics - Google Partner - News & Trends
Privacy Changes Drive Google to Sunset Universal Analytics in Favor of G4
Google has announced that it will sunset the popular web traffic analytics tool called Universal Analytics in favor of G4 Analytics on July 1, 2023. Why is Google making this change? With the changing needs for privacy, Google has decided that it is time for everyone to get onboard and…