Artificial Intelligence (AI) is transforming how businesses operate, especially with tools like Google’s AI-driven search results and advertising campaign types in Google Ads like Performance Max. While these advancements bring convenience and automation, they can also lead to unexpected outcomes if not carefully monitored and managed. One such issue is…
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AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AI Search - Google Ads AI - Google Ads Performance Max
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Support for Our Federal Employees in this Trying Time
I live in the Washington DC area in Fredericksburg, Virginia. My husband was a Federal employee for 40 years, active duty military member, and a Reservist. He retired as a Captain in the Navy. Our kids grew up in a military and Federal employee family. Two, of my husband and…
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AI Impact - Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists
Starting Today 2-15-25 Google Starts Digital Fingerprinting
Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…
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Reporting Payments to McCord Web Services for 2024
For our clients that report payments to us on the 1099-NEC form, it is important that you review what you report this year. All credit card payments you have made to us are reported by our credit card processor Paya to the IRS. You should not report on your 1099-NEC…