When you’re running Google Ads campaigns, seeing your daily budget not fully spent can be perplexing and frustrating. After all, you’ve set a budget for a reason, it’s the amount you’re willing to pay to achieve your advertising goals. Yet, Google doesn’t always use every dollar. Why is that? And…
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How Google’s Roll Out of AI Search Mode Impacts SEO (GEO)
Google Search Introduces AI Search Mode The search landscape is changing, and Google’s new AI-driven search mode is stealing the spotlight. For businesses focused on optimizing their online presence, understanding this update is crucial. This blog explains what AI search mode is, how it impacts SEO/ GEO (Generative Engine Optimization),…
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Generative Engine Optimization (GEO): The Future of Digital Marketing
Search Engine Optimization (SEO) has been the foundation of digital marketing for years, guiding how businesses create content to rank higher in search engine results. But with the rise of generative AI technologies like ChatGPT, Bard, and Bing’s AI-driven search, traditional SEO is evolving into something new—Generative Engine Optimization, or…
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Drive Results with McCord Web Services
Looking to create a powerful online presence and propel your business forward? At McCord Web Services, we specialize in delivering tailored, results-driven solutions in Google Ads management, website design, and blog writing services. Here’s how our expert services can revolutionize your digital marketing efforts. 1. Google Ads Set Up and…





