In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion…
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Are There Consequences of Google.com’s New Continuous Scroll?
Recently Google released a new feature for Google Search for desktop – continuous scroll. This fresh look for Google Search was clearly created from careful analysis of user behavior. In terms of users moving through material of interest, Google sees continuous scroll as a way to get more information in…
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Privacy Changes Create Challenges for Google Ads Advertisers
Privacy challenges and changes are causing a paradigm shift in advertising. Not only is Google Ads impacted but all online advertising platforms including Microsoft Advertising, AdRoll, and others. This is a complex topic, but I will work to make it easy to understand. Regulations and expectations have changed. The Chrome…
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Virginia Consumer Data Protection Act (CDPA)
Second in the nation behind California to enact online privacy regulation, Virginia’s new law takes effect on January 1, 2023. Similar to the law in California that is again similar in itself to the more stringent privacy regulations in the European Union, Virginia has new privacy rules now too. What…









